How not for profit organisations can win with lotteries

Lotteries, raffles, art unions – whatever name you give them, they are all games of chance. Applying these programs to a not for profit organisation creates incentivised giving, which can become a very powerful tool to acquire and retain supporters. The not for profit sector in Australia is a crowded and competitive marketplace. Pro bono […]

Direct Mail – Dead or Alive?

With the rise of the digital age and our ever-increasing reliance on technology, what influence does ‘snail mail’ still have on our purchase behaviour? Has the increase of digital marketing, meant a decrease in success rates for this more traditional channel? Direct mail has been around since the late 1870’s when Aaron Montgomery Ward created […]