There are approximately 600,000 registered charities in Australia so how do you make your charity stand out in the crowd? How do you get your message through? And, how do you know it’s getting to the right audience?
Charities often have very tight budgets and every dollar spent needs to ensure sufficient ROI and awareness goals are met. Digital marketing is the most cost effective way to reach the largest audience possible. When done well, a digital marketing campaign is all encompassing from website, to pay per click advertising (PPC), emails, search engine optimisation (SEO) and social media, and remains consistent across all other direct marketing channels.
These marketing techniques provide charities the opportunity to engage and connect with current and potential supporters on various platforms.
Digital marketing enables charities of all shapes and sizes to highlight key messages, in front of an exact target audience, in a very scientific way. The beauty of these marketing techniques is the ability to accurately track and measure results like never before.
The rise of the digital world has brought with it many lessons: understand your audience; marketing is not defined through a single channel and; knowledge is power.
A strong digital marketing strategy is imperative and needs to ensure accurate messages with a targeted approach. Digital marketing coupled with a dynamic offline campaign will ensure a well-rounded, impactful and consistent message across all mediums. To chat about incorporating a digital marketing strategy into your next campaign, get in touch via the Contact Us page.
References
www.acnc.gov.au