What’s on the horizon for Raffles/Lotteries?

Excerpt from the December 2015/January 2016 Fundraising & Philanthropy Magazine RAFFLES/LOTTERIES Steven Banks Managing Director Aspire Non Profit Consulting How has the area of raffle/lottery fundraising performed over the last 12-18 months?  Prize-led fundraising has continued to be a resilient avenue of unfettered funds, with some programs achieving 10%-30% increases in active data. Programs that adequately […]

Digital Marketing for Charities

There are approximately 600,000 registered charities in Australia so how do you make your charity stand out in the crowd? How do you get your message through? And, how do you know it’s getting to the right audience? Charities often have very tight budgets and every dollar spent needs to ensure sufficient ROI and awareness goals […]

How not for profit organisations can win with lotteries

Lotteries, raffles, art unions – whatever name you give them, they are all games of chance. Applying these programs to a not for profit organisation creates incentivised giving, which can become a very powerful tool to acquire and retain supporters. The not for profit sector in Australia is a crowded and competitive marketplace. Pro bono […]

Direct Mail – Dead or Alive?

With the rise of the digital age and our ever-increasing reliance on technology, what influence does ‘snail mail’ still have on our purchase behaviour? Has the increase of digital marketing, meant a decrease in success rates for this more traditional channel? Direct mail has been around since the late 1870’s when Aaron Montgomery Ward created […]